CASE ANALYSIS: genus genus white lotus Development
Corporation
Date: November 11, 2011
The Case
The field is about Lotus Development Corporation. The director of sales operations Joan
Shagoury had to decide which distribution channel to use- Direct or distributer?
Company Background
Lotus Development Corporation was founded by Mitch Kapor in 1982 whose initial goal was to develop
a sophisticated spreadsheet program. He wrote a pair of program enhancements for
Visicorp but quit after fiver months and teamed up with a former Data General programming
wizard, Jonathan Sachs, to form an integrated patronage spreadsheet for newly announced
IBM PC. It was at this time that Lotus Development Corporation came into being. It acquired $1
million from a venture capitalist and used it to finance a blitz of finance and market support
programs to introduce a new spreadsheet package for business Lotus 1-2-3. Such marketing
programs were unprecedented in the industry till this time.
Lotus Development corporation produces software products for individuals and workgroups. Its
complete product television channel includes a variety of software applications, for a range of hardware
platforms.
The companys prototypal product, a spreadsheet application commonly called 1-2-3, is the
most popular individualised computer software application in the world, with more than 1.7 million
users, and it the Great Compromiser one of the companys most important products. Most product
development is through with(p) in the Cambridge, Massachusetts headquarters. Other development
activities are located passim the US and internationally.
Lotus was attempting to stay on the top and modernize by (1) diversifying beyond business
spreadsheets and (2) becoming the worldwide leader in a full range of high productivity
microsoftware and services for the business and professional market. Companys enormous
superior sales organization, customer support programs, enormous base and dominant
advertising presence would...If you fatality to get a full essay, order it on our website: Orderessay
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