Strength::
McDonalds has construct up huge brand equity. It is the No. 1 fast-food high society by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (114,009 million), 5.6% sales growth.
Globalization: 31,000 restaurants serving 120 countries. Of the 31,000 restaurants at least 14,000 restaurants in the US
Good innovation and product development. It continually innovates to retain customers in the business.
The McDonalds brand offers consumers choice, reasonable value and keen service
Large amounts of investment have gone into supporting its franchise network, 75% of stores are franchises
Loyal staff and strong counsel team.
Very strong brand name
Recognizable characters
Large stain group
New stores almost 100% guaranteed to succeed
Ability to adapt when confront with criticism
Play Area for children
successful advertisement (im engaging it)
Great partnership (coke cola)
clean environment and play drop anchor for kids
professional dressing for employees(hamburger university)
mcdonalds is able to generate more sales because of its brand recognition
Active Childrens Charity: The Ronald McDonald House
Adjusted Ingredients and product offerings to combine with upgraded health standards deemed necessary by the USDA
Earns revenue not only when by fast food sales, but also as a property investor,a franchiser of restaurants.
Branded (name recognized) menu items such as Big Mac, Quarter Pounderand Chicken McNuggets
Strong brand name, two-baser and reputation.
Large market share.
Strong global presence.
Specialized training for managers known as the Hamburger University.
McDonalds Plan to win focuses on people, products, place, price and promotion.
Strong financial performance and position.
Introduction of upstart products.
Customer focus (centric).
Strong MCDs performance in the global...If you exigency to get a full essay, order it on our website: Orderessay
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