Id like to introduce you to the simple wisdom of Integrated Marketing Communications. Its one of those concepts that seem so plain; you cant imagine why you didnt mean of it yourself.
Current Attitude
Currently, your company is represented on more plat spirts. Your boldness has separate PR, Marketing, Advertising and gross sales strategies in place. You have the website soul created for you. You have your social networking effort that is managed in-house. You receive advertising campaigns produced and implement by an outside agency. A consultant handles your PR. Your sales staff communicates directly with the customers. You also have your database marketing, your customer servicing part and your retail sales promotion team, solely of whom report to disparate managers. These department managers operate in functional vacuums, they do not speak to each other or interchange ideas. They whitethorn also be protective of their ideas, budgets and resources. In short, you have many types of company spokespeople, and only a few agree and argon on board with a unified game device for the company.
This is very common and it leaves things wide open for miscommunication, mixed messages and inconsistantly branding of the company and its products.
But hope does exist in the form of Integrated Marketing (IM), it is the alignment of all the Marketing, PR and Sales startegies for the company into a coupled effort that creates profits and grows your brand. basically Integrated Marketing (IM) is customer focused, coordinated effort that aligns all the marketing and business operations into a seamless outline that provides a constant and central message to move preceding with. Actually IM is not a strategy by itself, it is the tactical way the company communicates its plans in Marketing, PR and Sales. A united communication plan of these key aspects.
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