Case Study

Regoverning Markets
Small-scale producers in modern agrifood markets

mod Practice
Pakistan
A caseful study of draw production and
marketing by slender and medium scale
contract farmers of Haleeb Foods Ltd
Furqan Ahmed
Iqra university, Karachi



Pakistan

A case study of milk production
and marketing by small and medium scale contract
farmers of Haleeb Foods Ltd


Regoverning Markets
Regoverning Markets is a multi-partner collaborative research programme analysing the growing
concentration in the touch on and retail sectors of national and regional agrifood systems and its
impacts on rural livelihoods and communities in middle- and low-income countries. The aim of the
programme is to provide strategic advice and guidance to the in the everyday eye(predicate) sector, agrifood chain actors,
civil society organizations and development agencies on approaches that flock anticipate and manage
the impacts of the projectile changes in local and regional markets.

Innovative Practice series
Innovative Practice is a series of acres case studies from the Regoverning Markets programme
providing examples of specific innovation in connecting small-scale producers with dynamic markets
at local or regional level.



Based on significant fieldwork activities, the studies focus on four drivers of
innovation: public policy principles, private business models, collective action strategies by smallscale farmers, and intervention strategies and methods of development agencies. The studies
highlight policy lessons and working methods to legislate public and private actors.
The case studies were coordinated by:
Julio Berdegué, RIMISP - Latin American Centre for Rural Development, Chile (contact:
jberdegue@rimisp.org)
Lucian Peppelenbos, Royal tropical Institute (KIT), Netherlands (contact l.peppelenbos@kit.nl)
Estelle Biénabe, Centre de Coopération Internationale en Recherche Agronomique pour le
Développement (CIRAD), France (contact: estelle.bienabe@cirad.fr)

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