Kirkland Tuna

Kirkland Signature White Albacore Tuna: Marketing Plan

active Costco and Kirkland

Costco Wholesale Corp (Costco) is a membership w behouse club. Customers moldiness pay for the opportunity to shop at Costco. They are an international chain that prides itself on providing members with the highest timberland at the best prices. They likewise offer their members a no-risk shopping experience.

Kirkland is Costcos house brand. Kirkland products are designed to be of equal or better woodland than national brands… (Costco, 2010). Costco offers a rotating variety of products and limits that amount of products that every warehouse offers at any given time.

According an study of selective information resources Inc, a Chicagone based marketing research firm, close to 80% of US shoppers exhibit positive attitudes toward private denominate products. Therefore, no wonder Costco has created nearly 15 years ago its private label brand: Kirkland Signatureâ„¢ with the idea of creating a signature note of products.



There are several reasons to enlarge Kirkland Signature line of products ( Costco Connection ):

Develop popular items with dewy-eyed appeal to expand sales volume

Control the quality of the product

let down prices on national brands

Control the packaging

Achieve pallette efficiencies

The working rule for all Kirkland products is that all of them mustiness be equal or better quality than the national brands, and must offer a savings to Costco member ( Costco Connection ):Actually, just about 10% (equals to around 300) of the products offered by Costco are Kirkland signature branded. The line of products offered include housewares, luggage, pet food and bedding, baby wipes, diapers, baby formula, apparel, wine, snacks, etcetera All Kirkland Signatureâ„¢ products are guaranteed to be of equal or better quality than name brands.

Mission

To continually provide our members with quality goods and services at the lowest possible...If you want to get a full essay, order it on our website: Orderessay



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