Avis Car leaseal in Singapore
Avis Car Rental Case Study Analysis
Avis Car Rental in Singapore
Executive Summary
This is an overview of the entire case study. 50-100 words
Avis was the firstly guild to rent autos from airport locations (Avis Car Rental International, 2010)
Introduction
Avis Rent a Car System is an internationally recognized car lease company with 2,100 locations across the U.S (Avis Car Rental International, 2010). Avis began its operations in Asia in the 1970s, and since then, have created a strong commemorate identity within the Asian market. Specifically Avis started operations in Singapore in 1972, they a currently placed fifth part in Singapores car lease market, magisterial a market share of 4.4 percent (Ho, 2011). Due to a number of external forces directly affecting the car rental market in Singapore, Avis have decided to re-evaluate its business interests to make do with the threats in the changing market.
Market Analysis
Before future produce projections can be mapped an assessment of the current and market is needed.
STRENGTHS
Avis has a strong brand identity They are recognized globally
Avis has been placed fifth in the Singapore market and here and now in the International market.
Avis stands out (from competitors), and is the preferred car rental company, because of its;
oStrong performance in pricing
o indian lodge taking
oBill and payment processing
WEAKNESSES
Avis unless commands a market share of 4.4 percent in Singapore (Ho, 2011).
Avis only has four operations.
o3 of these operations booths are in spite of appearance the Changi International Airport
OPPORTUNITIES
Avis is the leading international car rental company in Asia (Avis Car Rental, 2011).
oThis high service fibre that customers expect from Avis can be continued and improved.
Avis has already determine their new markets.
Avis could open more non-airport based operations in Singapore;
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