Starbucks

Bulletin of the Transilvania University of Bra?ov Vol. 4 (53) No. 1 - 2011 series V: Economic Sciences CUSTOMER-ORIENTED MARKETING A STRATEGY THAT GUARANTEES advantage: STARBUCKS AND MCDONALDS A. T?LP?U1 D. BO?COR2 Abstr deed: The 21st century brings to motherher a number of changes in all fields. The market evolved significantly and it is becoming much and more difficult for companies to differentiate from their competitors and to gain and maintain a leader position in their industry. When it comes to business strategies and market approach, companies argon switching from being product/profit-oriented towards customer-oriented. All kinds of companies ackat onceledge that customers ar the union of their activity, that customers are the companys most invaluable asset. The purpose of this paper is to point out the importance of not only willing to be a customer-oriented company, but too acting like one. Key words: customer-oriented companies, business strategy, market trends, profit-oriented, customer-oriented marketing. 1. foot Marketing has evolved and changed in time. Previously, as the well-known marketer Philip Kotler repeatedly claims, companies were profit-oriented and product-oriented, focusing mainly on their own success and with child(p) a special role to the financial department.

But in time the number of competitors has increased, and customers started to actually have the power of choice. Monopoly is no longer a common market; companies must now make decisions and operate in a jungle of competitors, so the former need to do their best in attracting and maintaining customers. Therefore, in the 21st century, in order to be competitive and undefeated it is necessary for every company to become 1 2 aware of the heavy role that the customer plays. Therefore, any company should become and act as a customeroriented entity. All kinds of companies acknowledge that customers are the core of their activity, that customers are the companys most valuable... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.