Hiroaki (Rocky) Aoki and Benihana's

In 1964, Hiroaki (Rocky) Aoki opened the first Benihanas on the West post of New York City. This would prove to be a beautifully be after opportunity for the young restaurateur in that the whim and merchandising approach was unique. This concept has outlived other competitors as well as proved to be worthy of elaboration. The concept has not changed in the forty years of the business. However t present are accredited opportunities that fork over displayed themselves to Rocky. This has proved to be difficult for the management to set to. There are questions of expansion, franchisizing, which has already been attempted, expansions into other realms of business and as well as selling products under the brand name. This of manakin will raise many different questions that must be addressed: 1.What exactly is being expanded? 2.Is diversification attainable with the current brand name? 3.Can modifications be make to the current Benihana model? The first question is easy to reception with the following graphs: It should be obvious from these graphs that Benihana is currently selling an lie with rather than a certain product. This three pointed model, food, service and atmosphere, is what has allowed Benihana to pop off so successful.

This will help to understand the problems with some of these ideas that have been brought before the management. Expansion appears to be a possibility here. The idea of providing good food combined with an authentic environment and spic-and-span service, has proved to be a successful combination for Rocky. However, this expansion should be kept within the restaurant business. The idea of curtain raising more Benihanas should considered seriously. The keep points to look at here will be maintaining the exact replicas of the current restaurant. The possibility of doing this at a lower cost than the quoted $300,000 should be looked at. This may hire more workers from Japan or possibly non-Japanese construction workers. This could... If you necessity to get a full essay, order it on our website: Orderessay

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