Barcelona

ÍNDEX Page 1 FCBARCELONA The industry of professional football The case of FCBARCELONA February 2006 INDEX The football industry: The last 10 years Current challenges FCB Revolution 2003-2005 The beside decade Page 3 THE INDUSTRY IN THE LAST 10 YEARS marvellous growth. Between 10% and 25% annually… - Stadium ontogeny - Broadcasting deregulation - Marketing revenue … and a major alternate in the business model… - From clubs as organizers of local events (like a circus) to global entertainment revenues (like Walt Disney) … that could break the industry in two segments: larger-than-life global clubs and smaller local ones - The change benefits big clubs that can capture the growth and become global franchises and tidy brands Page 4 CLUBS REVENUE GROWTH Million € 300 € CAGR M.United (Est.) 98-05 03-05 +9% -1% 251 259 236 234 217 210 193 New owner 276 246 221 208 250 Chelsea R.Madrid +17% +28% +13% +20% Real state deal 200 FCBARCELONA +16% +30% 180 2Tottenham +12% +4% 129 135 116 169 121 116 90 85 65 164 152 143 139 169 150 119 138 118 110 77 81 134 123 96 98 104 nose candy 68 49 50 25 0 1992/3 1993/4 1994/5 1995/6 1996/7 25 22 24 87 62 58 29 36 100 75 73 48 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/4 2004/5 Extraordinary growth...

With lessons learned and challenges ahead. Page 5 SOURCES OF REVENUE: 6 BIGGEST CLUBS · 2004/05 Million € Marketing Media Matchday 275,7 246 221 102,5 (42%) 234 38,1 (16%) 229 22,8 (10%) 63,7 (23%) 208 66,1 (32%) 83,7 (38%) 88,0 124,4 138,0 (54%) (59%) (37%) (32%) 71,7 (29%) 82,0 79,0 (38%) 124,0 57,9 82,2 (25%) (36%) (45%) 72,2 (29%) 55,1 (25%) 62,8 (30%) Machester Utd. Chelsea FC AC Milan Juventus R. Madrid FC Barcelona Page 6 COSTS Player salaries argon the highest costs Player salaries G-14 recommends... If you want to get a full moon essay, order it on our website: Orderessay

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