Week 3 Assignment-Revenue Management Introduction The hotel industry uses tax income instruction or yield management to ensure higher profits. By developing guest populate sales strategies higher profits can be obtained. If a hotel has food and beverage options then yield management is utilise to track and evaluate sales to ensure that these amenities ar assisting in raising profits. Yield management has many distinguishable components which include revenue realized, revenue potential, optimal occupancy and rates, strategies, forecasting, block-out periods and challenges (Bardi, 2007). In many hotels, there is a revenue manager who is in charge of monitoring sales opportunities to increase sales and revenue in order to realize and obtain financial gain.

Scenario 1 jibe Yield Revenue Realized Yield = ---------------------------- Revenue Potential 85 rooms at $98 = $8330 65 rooms at $90 = $5850 90 rooms at $75 = $6750 Revenue Realized = $ 20,930 three hundred rooms at $98 = $29,400 Yield % = $20,930 / $29,400 = 71.19 % Scenario 2 I would ask to obtain more information Is this the right essay for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, order it on our website:
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