It is the purpose of this report to examine the evolution on the WNBA more than its fairly short lifetime - a lifetime that started out within the league's very first season in 1997 and is, as of this writing, only 4 years old. Having a review of literature including a set of 3 interviews conducted having a WNBA team member, a league executive, plus a sportswriter in your major American daily newspaper, the report will explore the successes and failures with the WNBA. It will conclude with an analysis from the future ability of this professional sports league being much more competitive from the NBA and much more capable of drawing the sort of fan help that men's professional basketball enjoys in the United States and across the globe. It'll be argued that while the players and coaches and owners of the WNBA are appropriate in saying "We Got Game," the league remains a fairly minor presence within the crowded professional sports sector.
Briefly, the history with the WNBA can also be summarized by pointing out that in 15 months from announcement of league formation on the first tip-off, events moved rapidly to bring women's professional basketball on the fans (WNBA, 2000). It was decided early on how the WNBA would establish its season within the summer, when the domestic sports calendar was much less crowded as well as the games could possibly be televised live and in prime time to reach the largest possible audience. During the very first season of play, more.
To retain ticket costs low (in the $5 to $10 range),
base salary of $26,500 plus benefits per year for rookies, and some top draft picks earning $50,000. In comparison, the ABL pays its players significantly more; for example, Jennifer Azzi, a 1996 Olympian and 1 on the sport's most influential players, left a $200,000 ABL task for $44,000 with WNBA and announced that she was not returning to WNBA.
Robinson, E.A. (1997). A league or a couple of of their own: Now or never for women's basketball. Fortune, 137(12), 32-33.
References
By 1999, WNBA games have been getting broadcast in over 125 countries with 37 broadcasters in 17 languages. Between those people nations have been Germany, Ghana, Haiti, Italy, Lithuania, Uruguay, the United Kingdom and Canada. Canada aired a weekly Friday night game on CTV Sportsnet, and almost 1 million viewers per week watched the WNBA on national television during the second and third seasons (WNBA, 2000). Game attendance in-arena is identified to consist of 70 percent female and 30 percent male fans; TV games draw an audience of about equal numbers of men and women, having a strong percentage of non-adult (under age 18) viewers (WNBA, 2000).
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